Thu. Apr 9th, 2020


3 min read

User experience has always been an important part of SEO… but it has become even more important. After all, Google (and other search engines) want to work on content that fits the needs of users. The RankBrain algorithm, for example, uses AI to understand the purpose behind a user search, so that Google can maximize its effectiveness. Effective marketing is easier for the audience to do what they want to do (e.g. find and buy marketing material)… improve your bottom line, and can give your SEO a great deal. .

Here are steps to follow as you improve your digital marketing strategy:

1. Don’t Do What I Want :

Don’t Do What I Want Steve Krug is a cost-effective specialist who has consulted Apple and Bloomberg. His first act of use was “Don’t Make Me Feel” (which is also the title of his book). It is not “no key should be more than two clicks away” or “speak the user language” or “similar”. It is more important than that. Many of your visitors should be worried. They didn’t care about your site: they were thinking of what to make for dinner, or about what to do next on their to-do list. You have to make it really easy for them to do what they want to do: don’t make them hunt from the menu or the back menu to see the attachment. Did you know? The brain represents only 2% of a person’s total body weight, but it accounts for about 20% of total body energy. There is so much more definitely to use the phone! Takeaway Key:

Check your website to make sure it delivers good user experience. Don’t decide on what the ‘average user’ wants: nothing like this.

2. The Grunt Test:

If you find that your website goes to a hacker, can they make it “grunt” what is your web site just from the site? There is a quick test for this, created by Donald Miller, creator of StoryBrand. It took less than a minute and involved only three questions. First of all, show your website to others (who have never seen it) for five minutes, then shut down your laptop. Then ask them three questions: What does my organization have? How can it make your life better? What do you need to do to buy (or get started)? Did you know? You have 0.05 seconds, less than a blink of an eye, to make the first impression when a user visits your site. Takeaway Key: Can users do what they need to do within five minutes of arriving on your site? If not, they will be folded back.

3: The Needs of the “Wishes”

Does your website meet the needs of users? (This will usually mean that it interacts with their questions and it answers them or lets them do what they have planned.) Google has a unique rating tool for this, which is specifically targeted at mobile users, so it is important that you make sure your site is optimized for them. If your website does not meet the users’ needs (i.e. if they are going back to search results to check out another site replacement), then you will not be disappointed. The scale can be found on this list of Qualitative Research Reports, on page 85. Did you know? According to Google, mobile phone users are five times more likely to quit the job if the site is not properly mobile. This means making your mobile site a key source for both conversions and SEO. Takeaway Key: With that in mind, it’s easy to end up focusing on how your website works for desktop users (as if you were going to do everything you finished and tested on the desktop). Mobile phone use is crucial, though, and Google’s goal for this when referring to “users needing help” illustrates its move toward mobile phone use first.

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